Isn’t it amazing how many ways we show who we are and what we stand for as a business?
Take Chameleon Wrapping & Lamination for example. Their logo literally stands for environmental adaptation.
Skilled craftsmen are required to operate some of their machines. And although their business model was built locally in the Metro Edmonton area from the ground up, they have enveloped technology that’s existed for decades around the globe.
Amber Gunderson, President and CEO, and her husband Vince, took the time to carefully construct a business based on industry needs, so Alberta now has a locally-made and eco-conscious product alternative for transforming architectural design and building practices that require durability, low maintenance and easy cleaning.
Their recycled polyvinyl chloride (PVC) wall and ceiling panels have films on them with UV protection; heat protection; and resistance to graffiti, salt spray, acid rain and scratches. These panels are impervious to water absorption and bacterial growth making them an economic solution for both health care, hotels and food processing facilities and food retailers.
Want easier installations? Well, they’ve thought of that as well. Listening to others in the industry, Chameleon Wrapping & Lamination developed their patent-pending design that allows for both V-groove and U-channel installation.
“We are a unique business in that our ChamClad products can be used globally in pretty much any environment, but being a local manufacturer gives us the largest edge to make quick decisions and adapt as needed to advance our product lines and services. We can keep our costs lower, manage our own quality and still offer short lead times,” says Amber.
Getting things right has certainly taken time. There have been some bumps along the way, just like every business encounters, but Amber and Vince have persevered because of their approach to whatever economic or other challenges they have faced together with their team.
“We try to be positive at all times in our business, even with the hurdles. We learned that we can get through whatever comes our way by addressing challenges as a team and with a focus on finding solutions. For example, when one industry in Alberta is having a downturn then we get a little creative at times or simply reach out to a new industry. Just as listening to your clients is truly an invaluable skill for a business, so is social networking and staying connected.”
This team approach is what keeps the wheels turning on their machines and for their business. Chameleon Wrapping & Lamination may be an Alberta-based business, but Amber and Vince run it like a family business driven to keep their highly-skilled staff employed and engaged as they continue to reach out to new industries and global markets.
In a world of choice, our local innovators have also made their innovative and LEED-compliant siding, soffit and interior wall products available through their Canadian national distributor, Gentek.
Chameleon Wrapping & Lamination and their iconic ChamClad siding products is a business that would make any builder proud to partner with. We certainly are privileged to feature this wonderful Alberta business and its custom-made products that you too can have and enjoy in your life, in your home or in your business.
Author: C. Tracy Williams
Editor in Chief, Alberta Business Review