Every entrepreneur wants to see their business grow, elevate it to the highest peak, and generate big profits. However, without a clear direction and a clear goal, a business can stumble down in no time. This is where the services of “ready.set.go.” marketing strategy & coaching come in.
Bradley Ball, Founder, Business Improvement & Growth Strategist, is a Certified Business Coach who helps business owners to lead their businesses to the next level. Bradley helps entrepreneurs clarify their vision, set their ultimate business and personal goals.
“What I do is I help business owners get clear about what it is that they want in their business. I mean, absolutely crystal clear. They know exactly what they want to accomplish.”
What started as a printing and graphic designing business in 1995 has transitioned into a business coaching enterprise in 2009. When you are good at something, make it your priority over other things, and this is what Bradley did. After coaching some of his clients as an add-on service for a while, he moved to business consulting full-time, finding a greater sense of satisfaction focused exclusively on that part of the business.
Since then, Bradley has changed the path to success for many businesses and helped them make their marks on their market places.
ready.set.go assists entrepreneurs in building a strategic plan to achieve aspired for goals. Bradley has designed a special monthly revenue-generating workshop to assist solopreneurs and small-scale businesses in flourishing and devising a clear plan for their future. ready.set.go. caters mainly to businesses in North America. These expert consultants can help businesses increase their revenue by 30% in the first year working together and help them grow to ten or more employees.
One of Bradley’s major goals in life is to change people’s perception of the efficacy of business coaching. His aspirations for ready.set.go over the next five years is to flourish and grow the team up to five coaches at least.
Bradley’s most critical advice he likes to offer budding businesses is: “there are so many moving parts to starting, growing, and then maintaining a business. The best advice I could give would be before you decide to start paying someone else to do your marketing, learn how to market your own business first.”
Through extensive experience Bradley learned that there are three main reasons why business owners do not achieve the results that they would like to achieve. They are:
A little motivation works wonders. ready.set.go motivates and supports small to medium businesses and helps them reach their desired growth mark.
Reach your business mark by calling on ready.set.go and elevate your business to the next level.
The alluring beauty that nature offers often is captivated by the lens of many photographers. That's usually how all of us get a view of the serene and breathtaking views of nature and wildlife. Not many of us think of giving back to nature though; instead, and in many cases, we are guilty of harming it rather than preserving it.
Few special people, however, like Keltie and Stan Masters, co-founders of “Back to Nature Apparel” not only love nature but have also dedicated their lives and careers to passionately preserving nature and its wildlife for future generations.
“Sadly, more and more people are needing some of nature's therapy so we hope to be able to offer a bit of that by bringing it into their homes, so they too can be surrounded by its beauty and therapeutic benefits.” states Keltie passionately.
What started as a gift trip for their anniversary turned into their biggest life changing event. This dynamic-duo husband and wife are passionate wildlife explorers, and when Stan decided to surprise Keltie with an anniversary nature exploration trip to Churchill-Manitoba to watch the majestic Canadian polar bear in its natural habitat in 2013, and then there was no stopping them, and their new lifelong mission of giving back to nature was born.
Their passion for exploring nature continued, and so did their wildlife photography. As much as the Masters enjoyed the wildlife beauty and polar bears in their natural habitat, they were extremely saddened to learn that these magnificent creatures are starving because of the changing environment. That is when they pledged to make giving back to nature through their camera’s lens their full-time business. The genesis of the business was not to earn a fortune, rather to donate a significant portion of the revenues to wildlife rehab organizations to help preserve wildlife.
“We realized that every little bit helps, and we thought we need to do something to help make a difference.” As Stan puts it succinctly.
They say, ‘when you invest in nature, nature returns even more’. This is what happened to this dynamic-due.
Soon enough, they were approached by organizations to do wildlife photography for them. When they launched their own apparel line imprinted with awe-inspiring pictures of wildlife, it became an instant success. Customers felt connected to nature and wildlife, through the “Unique Wearable Works of Art” which are stunning and therapeutic at the same time.
When COVID-19 slumped the economy and wholesalers cancelled orders, this resilient couple opened their own Shopify e-commerce store to sell their gorgeous apparel. When customers started requesting face masks imprinted with the beautiful photos, they obliged, despite their initial skepticism. To their surprise, the wildlife imprinted masks become hostellers in no time.
True to their mission, their significant business success, was paralleled with a significant increase in their donations to wildlife rehab centers. They even started a fundraiser for wildlife with their hot-selling masks, and their sales exploded. Their goal is to reach $10,000 per year in donations to wildlife rehab centers, and with the universe by their side, surely they can achieve this goal soon enough.
The Masters are always looking for more organizations to help raise money for through their various nature inspired fundraisers, therefore, if you know of such an organization that could benefit from their help, please contact them. Mother nature will thank you dearly for it.
The Back to Nature Apparel line sells various “Unique Wearable Works of Art” such as leggings, kimono robes, scarves, handbags, accessories, and wall décors. All imprinted with stunning wildlife photos taken by the Masters’ cameras.
Their advice to budding businesses: “When business grows large enough, hire outside help. Don't do everything yourself, because you'll just burn yourself out. If you can't afford it, look for options to help supplement those expenses. There is lending options, grants, etc.”
Our intense fast-pacing way of life today is affecting our mental health. Heightened levels of stress and numerous life challenges are causing immense mental strains on people. To make matters worse, when the pandemic hit the world, it exacerbated the problems on so many levels. Enters “All Thrive.”
"All Thrive develops the strength within people to take on life's toughest challenges, solidify the relationships that make them better, and gives them a purpose to live full out." As described best by Leah Fink herself, founder and president of this new life changing venture.
The genesis of the business began many years ago when Leah started taking self-development courses at the tender age of 14, to learn life skills, grow mentally, and be more confident in life. These courses had a life changing effect on her that she decided to help other people enjoy the same benefits, and All Thrive was born.
All Thrive is a platform for developing and enhancing the strength and courage of people to face the roughest patches of life with heads held high. The workshops help people find their purpose and live their life to the fullest. They are designed to suit all age groups.
Leah also caters to different needs for different situations. For instance, as COVID-19 had some adverse effects on the relationship dynamics of teenage daughters and their mothers, her latest workshop series have been designed specifically for this segment of society.
"Right now, I'm working with teen girls and their moms. So that they can both raise their awareness of who they are and who they are together in their relationship". These workshops help strengthen the relations between mothers and daughters in the present times and far into the future.
Other custom-made workshops developed are In-School workshops for youth. These are designed to help the youth gain clarity about the path they should follow in their future and give them the skills to have healthy relationships with their families and peers.
Leah also runs full day workshops that focus on themes like empathetic communication, personality types, and power dynamics. With the stringent in-person interaction restrictions, these workshops are being conducted virtually. Nevertheless, she plans to move many of the workshops outdoors in the future. Starting with a week of programming at the Naramata Centre this July.
In addition to the usual focus on personal development and mental wellbeing of people, All Thrive workshops are ahead of the curve as they also focus on creating practical and relevant experiences applicable to people’s lives. Leah is able to bring a variety of modalities to support her work, such as True Colors personality typology and Right Use of Power (understanding of the impact of power dynamics), to provide a well rounded and unique approach.
Leah demonstrated her dynamic energy and positive outlook for the future by expressing her excitement and optimism for a future without COVID-19. She sees that people are aware of their mental issues and more vocal about it than ever before; people are actively seeking help to maintain good mental health.
When the pandemic brought the world's economy to its knees, and many businesses closed their doors, a local newspaper in Chestermere, Alberta is still standing with high hopes against all odds.
They say 'desperate times call for desperate measures,' and this is what The Chestermere Anchor City News did when print newspaper sales dropped down drastically.
The Anchor adopted new and trending way to keep their readership intact. They jumped on the bandwagon of online news publishing.
The Chestermere Anchor City News is a local news media company serving the community of Chestermere, Alberta. The paper started in 2000 when founder and owner, Stephen Jeffrey, realized that there was no local newspaper in the region to provide local community news to the residents or no vehicle to let the growing number of small businesses to advertise their services to those residents.
According to Stephen: “After the pandemic, like many other news purveyors, as we are at the mercy of advertising budgets of small business, and with small businesses closing or not knowing whether they're going to be closed, our revenues dropped by 76%.”
But did Stephen and company surrender to fate? Absolutely not! With the halt in their print production in May 2020, and with hopes as high as mountains and dogged perseverance, Chestermere Anchor City News went digital. A bold step that surprisingly resulted in a large increase in their readership. “This move raised our readership by five fold.” As per Stephen’s view. None of the competition ever come close to those percentages.
Loyal advertisers who believe in him and his newspaper remained onboard. Those businesses are now reaping the benefits of getting wider exposure throughout the community on the digital platform. Chestermere Anchor City News is not a new name in town; therefore, Chestermere residents remain loyal to the paper and look to them for authentic news.
The articles they publish cater to a wide variety of tastes. Some like to read the local news, others the columns, while others about religion or politics. All in all, Chestermere Anchor City News has something for everyone.
Covid-19 has crushed the backbone of many small businesses, Stephen takes pride in adding a new policy to their terms.
Stephen ended with words depicting his hopes for the future, “I would like to see all small business, and of course, mine particularly, recover from what's going on right now. WE all rise and sink on the same tide”.
“You just get it all. We just give and give and give on top of the networking, so that's what you get when you join the CIBN Connect. You get a new family that wants to support you in business.”
With 2020 behind us (thankfully) come epic hopes for 2021, and therefore an epic showcase for an epic business. About twelve years ago, Kerry George set out to find Connections, run down leads, and network with other businesses for her own venture. After attending networking events and even offering her time to volunteer at a local network in Calgary, she realized just how beneficial it is to engage in the networking world.
As a result, she set out to bring the great benefit of networking to business owners and provide them with those vital opportunities to grow their businesses through establishing relations with other business owners. It began with buying out that local network, and eventually their competitor, then growing to the point of conducting over a staggering 500 live meetings per year in Calgary alone, and in 2013, the CIBN Connect was born.
CIBN Connect is a network that helps business owners make money, plain and simple. Business owners find themselves either lacking time, lacking money, or lacking both. With the familial atmosphere of the CIBN Connect, entrepreneurs can find leads, referrals, and all sorts of connections through the networking meetings, which have been conducted online (saving business owners staggering amounts of time and money) since 2017. Online networking events have been a resounding success, especially during the pandemic.
Another major component of the package is the mastermind sessions, which are tailored to help business owners think strategically, develop strategies, and execute said strategies. As Kerry reassuringly puts it, “we’re here to help you thrive, not just survive”.
Some examples of CIBN’s offerings include the LinkedIn and social media trainings that help business owners capitalize on their online presence and generate good leads. As well, the affiliate training program, whereby business owners can earn sizable revenue that would be a major boost for a business in a short time.
Once during a speech delivered at Ryerson University, to their entrepreneurial division about what young entrepreneurs should do, Kerry, who is also an accomplished public speaker, gave this sage advice, which applies to all small business owners:
“There are three things that I learned very quickly in business, and I would highly recommend them to anyone:
Business owners of all types are welcome to join the CIBN Connect, where they are offered a host of solutions for all their needs and problems and backing from a family of like-minded entrepreneurs.
Author: Issam K. - Editor
Courtesy of Alberta Chambers of Commerce