Throughout the Canadian charitable landscape of today, many charities are still living in the past and trying to raise funds the old way, as they have done back in the 1990s. However, the world of philanthropy and fundraising has evolved so much since then.
For a long time, many people defined philanthropy as “the giving of money to non-profit organizations.” However, this definition is quickly becoming obsolete. It is evolving towards a meaning that is more appropriate to today’s giving paradigm and less industry-driven: that philanthropy is “the action of transforming the social well-being of others through generosity.” (Source: Community Funded)
This new outlook on giving is gaining traction in the world of philanthropy. It is the manifestation of the social paradigm shifts that our modern societies are experiencing with the coming of age of younger generations of philanthropists.
Today’s philanthropists don’t want to be solicited by a centralized office whose primary job for the past 30+ years has been to convince people to donate money. Today’s philanthropists want to hear an inspiring story that’s relevant to their lives and in which they see an opportunity to create tangible impact.” (Source: Community Funded)
So how does a Canadian charity move into the 2020s with its fundraising?
To answer this vital question, we start with the following crucial finding:
“Online giving is growing at three times the rate of overall giving.”
(Source: The Giving Report 2020 by CanadaHelps)
Moving into the 2020s
The ultimate objective of all marketing efforts, strategies, and tactics is to drive a steady stream of traffic to the organization and convince people to support it. To the organization, this steady traffic stream mirrors the function of the bloodstream to the human body.
How do we generate steady streams of traffic in the 2020s? The answer is: by employing the most powerful methodology of fundraising that exists today.
What is Inbound Marketing?
Watch this short video explanation through this LINK HERE!
“Inbound marketing is a business methodology that attracts customers by creating valuable content and experiences tailored to them. While outbound marketing interrupts your audience with content they don’t always want, inbound marketing forms connections they are looking for and solves problems they already have.” (Source: HubSpot)
The most effective application model of Inbound Marketing today is the “Flywheel” model, which was developed by the global authority on marketing HubSpot.
The Flywheel Trio:
Philanthropy has highly evolved over time, and charities that wish to survive and achieve sustainability must evolve accordingly to avoid a bleak destiny.
"Health is a state of complete harmony of the body, mind, and spirit. When one is free from physical disabilities and mental distractions, the gates of the soul open." -- B. K. S. Iyengar
If someone doesn't have their health, the other areas of their life suffer. Keeping this in mind, Dr. Candice Staniek, a naturopathic doctor in Alberta, started extensive advocacy regarding the importance of natural medicine. Natural medicine allows doctors to develop an individual treatment plan based on the patient's history and symptoms.
Dr. Candice Staniek wants to help people enjoy health and wellness in their life because health is at the center of everything, and she established a full-fledged business in 2017, under the name “Dr. Candice Staniek”
Naturopathic medicine has been around for a very long time and existed before the American Medical Association was established. Naturopathic doctors have 6 core principles: 1) first do no harm 2) the healing power of nature 3) treat the cause 4) doctor as teacher 5) treat the whole person and 6) prevention. Underlying these core principles is the belief in the VIS (veece); the body’s innate ability to heal.
Naturopathic doctors listen to patients, evaluate their conditions & symptoms ,and develop individualized treatment plans. This is a unique characteristic of naturopathic doctors in comparison to medical doctors that have somewhat general treatment plans for individuals. So that one of the critical factors of naturopathic medicine is to create individualized treatment plans for their patients.
Dr. Candice has studied over 800 hours in natural medicine modalities, which includes: nutrition, counseling, physical medicine, herbal medicine, and homeopathy. Each naturopathic doctor will use these modalities to varying degrees depending on their interests. When given the right tools, the innate ability to heal is stimulated.
The primary focus of her practice is with professional & entrepreneurial women between the age of 35 to 55, who are suffering from fatigue, hormone imbalances, infections, or mood imbalances, such as anxiety or depression. But obviously, it is not limited to women only, and everyone is welcome.
Dr. Candice established a Facebook group called "Whole Body Visionaries" and everyone is welcome to join. Each Wednesday morning, there is a Facebook live show called, "Wake up Wednesday with Dr. Candace" with different topics every week, and a different theme each month. This coming Fall, Dr. Candice is launching a new program: Reclaim your Energy which supports people in overcoming fatigue.
Dr. Candice also provides in-person services, where individuals would go through their detailed history, physical exam, and applied kinesiology (a form of muscle testing) which can identify certain imbalances such as infections, hormone imbalances, food sensitivities, and possible imbalances with heavy metals. Further diagnostic testing is conducted through laboratory testing which includes hormones, food sensitivities, vitamin D, candida, and organic acid testing.
Naturopathic doctors strive to identify the origin of the problem and create a holistic approach for the patient while considering their physical, mental, emotional, and spiritual factors. There are two camps of naturopathic doctors: 1) Vitalist: utilize herbs, nutrition, and homeopathy to stimulate the VIS and 2) Green allopath: utilize primarily nutrition and herbs to address symptoms. Despite these two camps, all naturopathic doctors have similar training at one of the 6 accredited schools in Canada and the United States.
Dr. Candice advises entrepreneurs to honor themselves and consider the importance of their health to all areas of life:
"As a solopreneur, we're trying to do all things. Sometimes that means we might put ourselves last. I would encourage individuals to get enough sleep and to de-stress so that they can provide their services and mission to the best of their ability."
Happiness, good times, and great memories are often associated with delicious food. Everybody loves food that makes taste buds delighted.
The Gourmet Pantry by Priyanka Malhotra is adding some zing to your meals by converting simple everyday meals into exotic cuisine. Priyanka got the idea of starting The Gourmet Pantry business in her kitchen.
Officially started in December 2020, The Gourmet Pantry offers more authentic, and more flavors to your food. She believes that food is the medium through which we speak and describe our passion. When we prepare our food, all fancy and delectable, no matter how many times you have tasted it earlier, you love it the moment you see it creatively transformed.
Small things together make significant changes, like the ingredients that you put into your food. It is the simplest of ingredients that could make the magical transformation to your table. You really don't need to go out to big brand restaurants searching for taste, flavors, and presentation. You can have that quality time with your family.
The Gourmet Pantry is very good at creating dishes from locally procured food products and food items made by family-run businesses in small batches. The aroma and flavor of the food do not get lost on the way before it reaches your table. They just convert your simple pantry with few products into gourmet art.
They produce various food products, flavors, and seasonings that they've been trying in their own private kitchen. Their main specialty is combining locally procured fresh food products that are native to their regions with passion. Their lovely customer care and service is what makes them special and reliable. The food production of the pantry gets excellent feedback from their loyal and repeat customers. Whether it's infused maple syrup, relish, or their exquisite jams, their entire range has got exceptional reviews and great accolades.
The Gourmet Pantry is an online store that delivers your favorite food. They are enthusiastic about food, loves trying new things, enjoys inventing new dishes with the simplest of ingredients available.
The business markets their products through social media platforms and continuously improve its deals and promotion to give their customers quality and delicious food that is fresh and well presented to enjoy at their events, dinners, and parties. They are evolving with confidence and hope that food lovers would choose their favorites from The Gourmet Pantry.
Not many understand nature’s healing powers, much less take a total leap of faith when it comes to starting a new business.
A famous quote by Benjamin Franklin states that: “Out of adversity comes opportunity.” Susanne Heaton had two significant losses in her life prior to 2009 that had profound impacts that made her understand and appreciate the fundamental healing properties of nature for people.
In 2008 she decided to write a book in the memory of Sarah, her friend’s little girl who died young in 2003 due to a rare type of brain tumor. Susanne named the book "ABC Field Guide to Fairies." And in 2009 after her beloved father passed away due to cancer, she left her job, finished the book and started a unique and fabulous small business called 'Motivated by Nature.'
A compassionate and determined entrepreneur, Susanne started researching the benefits of nature and embarked on a lifelong transformational journey of nature exploration and healing, starting with climbing Mount Kilimanjaro in 2011.
Today in her business, 'Motivated by Nature’, Susanne teaches individuals and teams through speaking engagements and her online nature challenges to get out, move outdoors and be mindful. By doing this, people become aware of slowing down, looking and listening to what has always been around them.
Even the pandemic with its full force did not hinder her resolve. In fact, during the pandemic, people realized how important it was to get out in nature. She was thrilled to see many individuals and families getting outdoors that previously had not.
Some prominent benefits of nature are:
Susanne connects people with nature using online forums and challenges. Her sessions are quite unique. After the pandemic, she aims to provide both physical and online motivational services.
What puts her ahead of the curve is her distinct offerings. She offers movement, mindfulness mentorship, as well as a safe community which was lacking during COVID-19.
Susanne’s ultimate goal is to do whatever it takes to help make this planet a better place for seven generations to come. Inspired by nature and feeling one with nature, she is striving to impart this knowledge to the world through any available avenue and platform.
Susanne diligently believes in trying hard and not being afraid of losing. She succinctly advises other entrepreneurs:
"I love the acronym of fail being ‘First Attempt In Learning’. Because when you fail, that is when the biggest learning happens. As declared before by many experts, If you're not failing, you're not trying hard enough."
Fundraising for charities is an essential necessity as the bloodstream for humans. Throughout the Canadian charitable landscape, many charities are still living in the past and trying to raise funds the old way, as they have done back in the 1990s. However, the world of philanthropy and fundraising has evolved so much since then.
Enter “Pounce Support Services™.” This gangbuster firm was established in February 2020 by its founder Kathleen (Kat) Mooney, a superlative professional fundraising and communications consultant who has served the sector for over two decades.
"I wanted to create a company where we could make a difference on multiple levels by helping each other succeed," Kat explains eloquently.
The name of the business was inspired by a quote of Sigmund Freud: “Success comes to those who pounce on it.”
Pounce Support Services™ seizes fundraising and communications opportunities for their clients by ‘pouncing’ on it; not in the form of prey but in the form of being the first one to seek out that opportunity to be front and center and to work with their clients where they can help them.
The team of expert consultants working with Kat are fierce advocates who empower nonprofit organizations, charities, small business, and entrepreneurs who need help.
Pounce Support Services™ helps nonprofit organizations that are interested in fundraising support with donor acquisition, retention, recognition, and stewardship. Their wide array of services includes providing fund development services to organizations all over Canada, such as: one-on-one team coaching, developing fund development plans based on each organization's missions, goals and needs; as well as writing annual reports, direct mail campaigns, building automated email campaigns, digital fundraising and marketing campaigns, case for support creation, crowdfunding campaigns, grant writing, and planned giving also known as legacy giving.
In addition, their services can expand to create and generate publicity and newsworthy stories, for organizations that don't have large budgets for advertising, and one of their amazing services is that they can work with clients to develop a philanthropic culture for the client’s organization.
Running an organization successfully is a mammoth challenge, in many cases small to medium size nonprofits, and businesses, cannot afford hiring full time skilled professionals. To surmount that challenge, Pounce Support Services™ provide a ‘Fractional CMO,’ and ‘Fractional FDO,’ service. Simply put, a Fractional CMO is having a fractional Chief Marketing Officer or a fractional Fund Development Officer to help an organization increase and diversify its return on marketing/fundraising spend through the digitization of fundraising and marketing strategies, team development, implementation management, donor acquisition, and organizational capacity building. The organization gets executive experience without the full-time cost.
While the primary target market of Pounce Support Services™ is nonprofits and charities, they also provide professional business support services to new entrepreneurs, small businesses, and medium size corporations.
Since they have been in the fundraising and communication trenches for decades, they have worked with limited budgets, and have always had to do more with less. So, they are creative, experienced, and multifaceted, as well as multilingual.
At the end, Kat had excellent advice for other small business owners and entrepreneurs, which she learned from John Mooney, her father’s work ethics:
“Do what you love, because you're going to be doing it for a long time” and “Do what you love, and the money will follow.”
Courtesy of Alberta Chambers of Commerce