The financial side of the business environment is one of the most dreaded aspects of running a business anywhere in the world, and here in Alberta it’s no different. Yet it is one of the most essential aspects of business survival.
“I help your business say goodbye to the financial chaos.” That is how Kirsha Campbell, cashflow maven and founder of The Cash Lab, a boutique accounting and financial services firm in Leduc, Alberta, succinctly described her business.
Establishing the firm almost three years ago, Kirsha helps small businesses to set up effective processes, that drive efficiency and cash flow in your business. She helps your business become cash positive. In addition to reducing the risk of bankruptcy and increasing the overall value of your business.
The Cash Lab provides tailor made financial services to small businesses. Customizing their services to fit any special need, and goals. The firm also offers training courses to help support business owners in the various accounting and financial management areas of their business.
Kirsha considers a business as a human anatomy, each part serves a vital purpose, and every part is essential to the overall health and wellness of the whole body.
The hardest part of running a business in today’s world is maintaining a positive cash flow. In their pursuit of sustainability, many business owners focus mainly on selling and closing deals. They are constantly running after that next project or closing that next sale. However, cash flow is the lifeblood of the business, and just as we humans can't survive without air and blood, in the same way, your business will never survive without cash flow.
One of the biggest pitfalls of small business is the false impression that they only need accounting services at tax return time. In reality they need to have their eyes on their cash flow, they need to be vigilant of not spending too much, they need to watch their bank account, and they must consider all the various parts of their business. For example, accounts receivables should not be that high, it should not take too long to be paid, and constant bank overdrafts are not normal. Simply put, it is crucial to fathom the many levels and dynamics of operating a business.
Building long lasting relationships with customers is Kirsha’s forte and what distinguishes her in her field. in fact, her relationship building goes above and beyond the service contract. When she takes on a new client, she takes it on as her own business. Your wins, your struggles become hers as well. She listens well to your needs and pains and works with you step by step to design and develop the most appropriate solutions that suit your unique needs and aspirations.
Concluding our meeting, Kirsha gave the following sage advice to other small business owners:
“As a small business owner, realize the importance and the value you're bringing to your community. It's not just about your completion of a project or closing of a sale; It is much deeper than that. Your small business is the backbone of your society, and your country. Take a step back and realize the importance and the value that you're bringing to the table, do not take it lightly.”