When the pandemic brought the world's economy to its knees, and many businesses closed their doors, a local newspaper in Chestermere, Alberta is still standing with high hopes against all odds.
They say 'desperate times call for desperate measures,' and this is what The Chestermere Anchor City News did when print newspaper sales dropped down drastically.
The Anchor adopted new and trending way to keep their readership intact. They jumped on the bandwagon of online news publishing.
The Chestermere Anchor City News is a local news media company serving the community of Chestermere, Alberta. The paper started in 2000 when founder and owner, Stephen Jeffrey, realized that there was no local newspaper in the region to provide local community news to the residents or no vehicle to let the growing number of small businesses to advertise their services to those residents.
According to Stephen: “After the pandemic, like many other news purveyors, as we are at the mercy of advertising budgets of small business, and with small businesses closing or not knowing whether they're going to be closed, our revenues dropped by 76%.”
But did Stephen and company surrender to fate? Absolutely not! With the halt in their print production in May 2020, and with hopes as high as mountains and dogged perseverance, Chestermere Anchor City News went digital. A bold step that surprisingly resulted in a large increase in their readership. “This move raised our readership by five fold.” As per Stephen’s view. None of the competition ever come close to those percentages.
Loyal advertisers who believe in him and his newspaper remained onboard. Those businesses are now reaping the benefits of getting wider exposure throughout the community on the digital platform. Chestermere Anchor City News is not a new name in town; therefore, Chestermere residents remain loyal to the paper and look to them for authentic news.
The articles they publish cater to a wide variety of tastes. Some like to read the local news, others the columns, while others about religion or politics. All in all, Chestermere Anchor City News has something for everyone.
Covid-19 has crushed the backbone of many small businesses, Stephen takes pride in adding a new policy to their terms.
Stephen ended with words depicting his hopes for the future, “I would like to see all small business, and of course, mine particularly, recover from what's going on right now. WE all rise and sink on the same tide”.
“You just get it all. We just give and give and give on top of the networking, so that's what you get when you join the CIBN Connect. You get a new family that wants to support you in business.”
With 2020 behind us (thankfully) come epic hopes for 2021, and therefore an epic showcase for an epic business. About twelve years ago, Kerry George set out to find Connections, run down leads, and network with other businesses for her own venture. After attending networking events and even offering her time to volunteer at a local network in Calgary, she realized just how beneficial it is to engage in the networking world.
As a result, she set out to bring the great benefit of networking to business owners and provide them with those vital opportunities to grow their businesses through establishing relations with other business owners. It began with buying out that local network, and eventually their competitor, then growing to the point of conducting over a staggering 500 live meetings per year in Calgary alone, and in 2013, the CIBN Connect was born.
CIBN Connect is a network that helps business owners make money, plain and simple. Business owners find themselves either lacking time, lacking money, or lacking both. With the familial atmosphere of the CIBN Connect, entrepreneurs can find leads, referrals, and all sorts of connections through the networking meetings, which have been conducted online (saving business owners staggering amounts of time and money) since 2017. Online networking events have been a resounding success, especially during the pandemic.
Another major component of the package is the mastermind sessions, which are tailored to help business owners think strategically, develop strategies, and execute said strategies. As Kerry reassuringly puts it, “we’re here to help you thrive, not just survive”.
Some examples of CIBN’s offerings include the LinkedIn and social media trainings that help business owners capitalize on their online presence and generate good leads. As well, the affiliate training program, whereby business owners can earn sizable revenue that would be a major boost for a business in a short time.
Once during a speech delivered at Ryerson University, to their entrepreneurial division about what young entrepreneurs should do, Kerry, who is also an accomplished public speaker, gave this sage advice, which applies to all small business owners:
“There are three things that I learned very quickly in business, and I would highly recommend them to anyone:
Business owners of all types are welcome to join the CIBN Connect, where they are offered a host of solutions for all their needs and problems and backing from a family of like-minded entrepreneurs.
Author: Issam K. - Editor
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Author: Issam K. - Editor