Although this melodious small Albertan business officially started in 2019, the foundations of the business have been laying down for the last 16 years, by Daniel Jackson, founder of and lead educator at “Revolution Music International”.
Daniel had the passion for music since he was six years old due to the influence of his father. He became a travelling music educator. It was during that time when he noticed that many of the music lovers, he was teaching, were missing some fundamental aspects of playing instruments. So, he felt compelled to impart this essential knowledge and ability to others. He started writing music instruction books, since most of the books available in the market were lacking in that area.
Some of his former students who excelled, demonstrated the potential to teach as well. But how would they know what or how to teach? He needed to come up with a strategy to help them to not only hone their own musical skills, but also their teaching skills and leadership abilities. Hence, his slogan “making musicians into leaders.”
With the help of God, some experienced business mentors, friends, and his wife, Daniel started developing a whole music school around this concept. Which proved to be the launching pad of his music business career for the last 16 years. That too was the inspiration behind the business’s mission “to help musicians and aspiring musicians to learn, get paid, and to grow.”
Revolution Music International teaches various aspects and instruments of music, to name a few: guitar, bass, piano, drums and voice lessons. Their focus is on four basic elements of musicianship which are emotional quality, music theory, practicality, and mathematics while combining it with leadership and character-building principles, because these are traits that need to intertwine with being a well-rounded musician.
What sets Revolution Music International apart from their competition?
They not only provide music students with excellent teachers, but also provide online videos to accompany the lessons. They have successfully created a hybrid service model that helps students learn in person, then augment their learning with an online video recording of their newly acquired skills, thus, bonding the two together and solidifying the learning experience.
Another distinct competitive advantage they enjoy over their competition is the combination of the leadership development and character building into music lessons so that students, especially children and teenagers, would be able to go out into the world and be effective in whatever they do, even if it had nothing to do with music. They want to see their students become more than just musicians but become well-rounded effective persons in their life.
Dan’s final words to fellow Albertan small businesses is: “Don't give up. Keep persevering. Make sure to take the training necessary to do anything you can do to keep improving yourself, achieving excellence, and keeping your costs low. If there's something that you cannot do, farm it out to others who can. But always, always try to manage yourself well.”